Strategic Reallocation: Why Serial Entrepreneur Floor Maria van Boxtel is Swapping Bali for Brazil

After thirteen years of building eleven companies and achieving six successful exits, serial entrepreneur Floor Maria van Boxtel knows exactly when a market has reached saturation. Having previously pioneered in the Netherlands, Spain, and Bali, she is now shifting her focus to São Paulo. Her motivation is fundamental: "I see Brazil as an emerging global power that will play a key role in the world economy; as an investor, I want to establish my position there now."

For Floor Maria, real estate has always been about more than just bricks and mortar; it is a vehicle for 'Purposeful Financial Stewardship.' In short, this means not only growing your wealth for personal gain but deploying it responsibly to make a positive impact on the world.

However, she began to see her returns in Bali come under pressure. "The island has peaked. The infrastructure is gridlocked, construction quality often falls short, and the salty sea air makes maintenance punishing. I decided to pivot. I am now freeing up my capital for a region where the foundation is still solid: a market with healthy fundamentals and, quite simply, much more future upside."

Shifting to the Financial Heart

She found that safe haven in São Paulo through ARD Capital Partners. While she was highly hands-on in Bali, she has opted for a fully passive model with ARD. "I was looking for a partner that operates according to Dutch standards but in a market that would be unthinkable back home." Her vision was confirmed during an investor trip with ARD. "To be honest, I was stunned by the development. São Paulo is a global city that can compete with London or New York on every level, but with real estate prices from ten years ago."

How do you achieve a 25% return?

Floor understands that such figures raise eyebrows in the Netherlands. At ARD, she discovered the logic behind the numbers. A return of 25-30% is not based on speculation, but is the result of 'momentum': a massive housing shortage and a growing middle class, combined with an undervalued real estate market and exclusive access to off-market projects from Vitacon. Because ARD enters during the pre-sales phase, value is created immediately—value that can grow exponentially in a mature yet undervalued market like São Paulo.

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